LEAF Open Farm Sunday Search

Frame the narrative. Direct the action. Be the hero.

The organisers of Open Farm Sunday (OFS), LEAF (Linking Environment And Farming), are supporting farms of all sizes with advice and free resources to showcase British farming on 9th June 2024. Now in its 18th year, the industry’s annual open day provides an opportunity for every farmer to put their stories centre stage and promote a positive image of the industry.

Annabel Shack­le­ton, OFS Man­ag­er, says wel­com­ing vis­i­tors on farm doesn’t have to be complicated:

It’s a mis­con­cep­tion that you need a block­buster bud­get and an army of vol­un­teers to host an event — that’s not the case. There is real scope to devel­op an Open Farm Sun­day for­mat that works for you and allows you to build your con­fi­dence by start­ing small. 

We’d real­ly like to encour­age more farm­ers to dip their toes in the water. Putting on com­mu­ni­ty-focussed farm walks for small­er groups gives you a chance to tri­al Open Farm Sun­day in a way that’s man­age­able and fun for all. 

The Open Farm Sun­day Hand­book pro­vides a step-by-step guide to host­ing dif­fer­ent types of events, with prac­ti­cal guid­ance on con­trol­ling vis­i­tor num­bers through to risk assess­ments. Farms that reg­is­ter can also order free resources, pro­duced by LEAF and OFS spon­sors such as posters, sig­nage, gate ban­ners, ask me’ badges and give-aways for children.

From hedgerows and habi­tats with­in the land­scape, to soil health and bio­di­ver­si­ty (just to name a few) there are plen­ty of top­ics and activ­i­ties to engage and inspire visitors.

LEAF research shows that 62% of last year’s vis­i­tors report­ed they want­ed to hear more farm­ing stories. 

We know that most farm­ers don’t con­sid­er them­selves heroes’, how­ev­er Open Farm Sun­day pro­vides a fan­tas­tic oppor­tu­ni­ty to com­mu­ni­cate your achieve­ments, high stan­dards and com­mit­ment to sus­tain­abil­i­ty,” adds Mrs Shackleton.

Ener­gy and enthu­si­asm are the two most impor­tant fac­tors for deliv­er­ing a fun and mem­o­rable day. One in five vis­i­tors have nev­er vis­it­ed a farm before so what you con­sid­er every day’ activ­i­ties, are fas­ci­nat­ing and a whole new world to most people.”

Vis­it the OFS web­site to find out more about putting on an OFS event and the sup­port available.

For the full Press Release go here

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