LEAF Open Farm Sunday Search

LEAF Open Farm Sunday drives consumer understanding and support for British agriculture

The growing impact of farm visits in connecting the public with farming and food production has, once again, been demonstrated by this year’s LEAF Open Farm Sunday. Results from LOFS2023 surveys are published today (1st August 2023).

LEAF Open Farm Sun­day 2023 results:

  • 257 farms opened wel­com­ing 170,900 visitors
  • 89% said that vis­it­ing a farm has encour­aged them to buy more British food 
  • 87% said it has increased their trust in British farming 
  • 88% report­ed they learnt some­thing new about farming
  • 72% felt that the indus­try is adapt­ing to help com­bat the cli­mate crisis
  • 41% report­ed that the farm vis­it had inspired some­one in their group to con­sid­er a career in farming.

The grow­ing impact of farm vis­its in con­nect­ing the pub­lic with farm­ing and food pro­duc­tion has, once again, been demon­strat­ed by this year’s LEAF Open Farm Sunday.

Pub­lish­ing the results of the host farmer and vis­i­tor sur­veys today (1st August 2023), Annabel Shack­le­ton, LEAF Open Farm Sun­day Man­ag­er said: 

Expe­ri­enc­ing farm­ing first-hand, see­ing the real­i­ties of food pro­duc­tion and meet­ing with farm­ers face to face is hav­ing a huge impact, rais­ing aware­ness of the world class pro­duc­tion and wel­fare stan­dards British farm­ers work to and all they are doing to address the cli­mate crisis.”

Going out onto farm gives peo­ple a ful­ly immer­sive expe­ri­ence to see, touch, smell, hear and talk farm­ing! Open Farm Sun­day 2023 hosts have deliv­ered some amaz­ing, mem­o­rable on-farm events which have been so valu­able build­ing trust and under­stand­ing in British agri­cul­ture, and putting farm­ing back in the heart of communities.”

The feed­back from vis­i­tors has been incred­i­ble, demon­strat­ing the val­ue of Open Farm Sunday’s role in con­nect­ing con­sumers with food pro­duc­ers, and high­light­ing the impor­tance of farm­ing in meet­ing our cli­mate change challenges.”

Com­ment­ing on LOFS, one vis­i­tor said:

Fan­tas­tic expe­ri­ence, show­ing how farm­ing can work in har­mo­ny with the envi­ron­ment to help feed the world.”

LEAF Open Farm Sun­day took place on the 11th June with 257 farm­ers across Britain open­ing their gates, sup­port by 5500 helpers and wel­com­ing over 170,900 visitors.

Results from the post event vis­i­tor sur­vey showed that 87% of vis­i­tors said that the farm vis­it had increased their trust in British farm­ing and 41% report­ed that the farm vis­it had inspired some­one in their group to con­sid­er a career in farming.

Reflect­ing on this year’s LEAF Open Farm Sun­day, Carl Edwards, LEAF Direc­tor, Edu­ca­tion and Pub­lic Engage­ment added: 

Once again, LEAF Open Farm Sun­day offered thou­sands of peo­ple a fan­tas­tic oppor­tu­ni­ty to see farm­ing first-hand, to see for them­selves how their food is pro­duced and meet the farm­ers mak­ing it all pos­si­ble. We’ve been over­whelmed by all the sup­port and incred­i­ble feed­back from both vis­i­tors and farm­ers alike, which show­case the many ben­e­fits of con­nect­ing con­sumers with pro­duc­ers out on farm and the pure joy of tak­ing part in farming’s annu­al open day. A huge thank you to every­one involved, in par­tic­u­lar all our host farm­ers, their helpers and our sponsors.”

LOFS 2023 prin­ci­pal spon­sors are: AHDB, Arla Foods, Asda, BASF, Coop, Defra, Farm­ers Week­ly, Fron­tier Agri­cul­ture, John Deere, LEAF Mar­que, M&S, NFU, Sainsbury’s, Tesco and Waitrose.

Open Farm Sun­day 2024 will take place on the 9th June. Farm­ers wish­ing to take part can reg­is­ter their event at: www​.farm​sun​day​.org

Watch our high­lights video:

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