Managed By LEAF (Linking Environment and Farming) Logo
LEAF Open Farm Sunday Logo

LEAF Online Farm Sunday delivers an online celebration of food and farming

This weekend, farmers from across Britain and beyond, took part in LEAF Online Farm Sunday - an online celebration of farming, which gave hundreds of thousands of people the chance to discover more about how and where their food is produced.

LEAF’s Online Farm Sun­day, which this year replaced the tra­di­tion­al on-farm events, includ­ed a packed pro­gramme of inter­ac­tive live video tours and demon­stra­tions on the LEAF Open Farm Sun­day Face­book page, with farm­ers across the coun­try also shar­ing their own pic­tures, recipes and video clips across social media.

On Sun­day 20th Sep­tem­ber, view­ers went behind the scenes at farms across the British Isles tour­ing parts of farms that they would not nor­mal­ly get a chance to see dur­ing a tra­di­tion­al LEAF Open Farm Sun­day live’ vis­it. For the first time, two inter­na­tion­al farms also opened their vir­tu­al gates in West Africa and Spain. 

LEAF’s Hon­orary Pres­i­dent, HRH The Count­ess of Wes­sex, record­ed a spe­cial mes­sage of sup­port to kick off the day, before the first live video wel­comed peo­ple to see veg­etable har­vest­ing in action at LEAF Demon­stra­tion Farm, G’s Fresh. The day’s tours then made stops at an organ­ic Arla dairy farm in Dorset, a Welsh sheep farm, mixed farms in Scot­land and Jer­sey, pigs in Wens­ley­dale and con­clud­ed with NFU Hor­ti­cul­ture and Pota­toes Board Chair­man, Ali Cap­per show­ing view­ers her fruit and hops farm in Worces­ter­shire. Vir­tu­al tours from fur­ther afield enabled peo­ple to get a glimpse of a Kellogg’s rice farm in Spain and a LEAF Mar­que pineap­ple farm in Ghana.

Phil Le Maistre, who gave a live tour of his Jer­sey Dairy farm, said: We had a great time host­ing for LEAF Online Farm Sun­day. We had orig­i­nal­ly planned to open for Open Farm Sun­day in June, how­ev­er, due to Covid this wasn’t pos­si­ble. It was slight­ly strange doing the live stream espe­cial­ly not hav­ing mem­bers of the pub­lic in front of you ask­ing ques­tions, how­ev­er, being able to show the pub­lic the process of milk­ing the cows in the par­lour was fan­tas­tic. Plus, we were able to extend our audi­ence to every­one in the UK and fur­ther afield, not just Jer­sey! We enjoyed hav­ing the oppor­tu­ni­ty to show peo­ple the stan­dards which mod­ern day farm­ers adhere to along with all the hard work that goes into putting all of our great LEAF Mar­que cer­ti­fied Jer­sey Dairy prod­ucts on the table”.

Sunday’s farm focus was pre­ced­ed by a feast of nutri­tion­al sea­son­al recipes and cook­ery demon­stra­tions using local British pro­duce, and talks on sus­tain­able diets, held on the Sat­ur­day 19th Sep­tem­ber — the start of British Food Fort­night. North East LEAF Demon­stra­tion Farmer John Ren­ner was joined on a Zoom call with chef Richard Sim to show­case Northum­ber­land lamb. Berk­shire pork and Welsh beef fea­tured in demon­stra­tions from New­lyns Farm Shop and Cook­ery School in Hamp­shire and Hotel Plas Hyfryd in Pem­brokeshire. Fur­ther demon­stra­tions includ­ed a healthy piz­za for kids from farmer’s wife, cook and edu­ca­tor, Karen Wat­son of Essex’s Food4Thought, and a cock­tail made by Fluffy Moo’s cook, Lucy Wil­son with Scot­tish blue­ber­ries from their neigh­bour­ing farm.

The live videos were sup­port­ed by a series of pre-record­ed videos and con­tent look­ing at prove­nance, wildlife, bio­di­ver­si­ty and sus­tain­able farm­ing meth­ods, includ­ing an edu­ca­tion­al video explain­ing the work­ings of a John Deere com­bine harvester.

More than 660k oppor­tu­ni­ties for peo­ple to see food and farm­ing-relat­ed con­tent in Sep­tem­ber were gen­er­at­ed on the LEAF (Link­ing Envi­ron­ment And Farm­ing) chan­nels alone, in addi­tion to activ­i­ty from farm­ers, organ­i­sa­tions and spon­sors increas­ing the reach and impact of the cam­paign even further.

Car­o­line Drum­mond, LEAF Chief Exec­u­tive and farm­ing ambas­sador for Love British Food said: We’re delight­ed that LEAF Online Farm Sun­day gave us the oppor­tu­ni­ty to show­case the full kalei­do­scope of farm­ing in such an hon­est way. The week­end showed every­thing our farm­ers do to pro­duce food, while nur­tur­ing the wildlife and bio­di­ver­si­ty on their land, includ­ing the tech­nol­o­gy, the skills, the inno­va­tion, and the pas­sion that goes into food pro­duc­tion. I’d like to say a mas­sive thank you to all the farm­ers, chefs, dieti­tians and cooks who took part and to all our spon­sors and sup­port­ers who made this amaz­ing week­end possible.”

LEAF Open Farm Sun­day man­ag­er, Annabel Shack­le­ton said: It has been won­der­ful cel­e­bra­tion of food and farm­ing enabling peo­ple to trav­el the length and breadth of the UK and over­seas in a sin­gle week­end! What an oppor­tu­ni­ty to meet so many farm­ers and hear about their farm­ing prac­tices. The feed­back from indus­try and our vir­tu­al vis­i­tors has been so pos­i­tive we are look­ing to build on this con­cept in 2021. Farm­ing has such a great sto­ry to tell, there is a real appetite amongst the pub­lic to learn more. We will embrace tech­nol­o­gy to reach far and wide to share the sto­ry of farm­ing and every­thing it deliv­ers. But we also look for­ward to sup­port­ing farm­ers host­ing on-farm events on LEAF Open Farm Sun­day on 13th June 2021.”

All the vir­tu­al live tours and pre­sen­ta­tions will be avail­able to view on the LEAF Open Farm Sun­day web­site www​.farm​sun​day​.org from 5pm, 22 Sep­tem­ber, along­side recipes, activ­i­ties, videos and infor­ma­tion from the event’s spon­sors — AHDB, Arla, Asda, BASF, Co-op, Defra, Farm­ers Week­ly, Fron­tier Agri­cul­ture, John Deere, Kellogg’s, LEAF Mar­que, NFU, Sainsbury’s, Tesco and Waitrose. 

Read the full press release here.

Back to news

Sign up to our mailing list(s)

You are now subscribed!

You are signed up to the mailing list(s) you selected.

If you no longer wish to receive emails from us, every email we send contains a link at the bottom allowing you to unsubscribe with one click. Privacy Policy.

Already have an account?

If you are already registered on this site, or you have an existing myLEAF account, then please log in below.

To register or edit your Open Farm Sunday event you will need an account. Privacy Policy.

Log in

Forgot password?

Don't have an account?

Not to worry, you can create an account by clicking the button below. Privacy Policy.

Create Account

Create an account

Creating an account is quick and easy. Simply enter your details below and we'll send you a username and password by email straight away.

To register or edit your LEAF Open Farm Sunday event you will need an account.

Your new account details will log you into both Open Farm Sunday and myLEAF. Privacy Policy.

Back to login

Account creation complete

Please check your email for a message containing your new username and password.

You can use these details to log into both Open Farm Sunday and myLEAF. Privacy Policy.

Once logged in to myLEAF for the first time, it is advisable to change your password to something memorable via the 'My Profile' page.

Back to login

Forgot password

Back to login

Forgot password

Details of your account have been sent to your email address.