Managed By LEAF (Linking Environment and Farming) Logo
LEAF Open Farm Sunday Logo
Search

Open letter to press from LEAF Open Farm Sunday Manager

British farming has got so much to be proud of. The integrity of British produce has never been greater. Yet many people still have little understanding of where their food comes from or how farming impacts on their lives. This can lead to misconceptions, unnecessary concerns and an undervaluing of what farmers do.

With lobby groups becoming more vocal and spreading misinformation together with political uncertainty post Brexit, it is more important than ever to show the public all that farming delivers.

Farming needs the support of the public, but it must be earned. Transparency is no longer optional. Consumers want all the details so they can make informed food choices. We cannot assume that they know that farmers prioritise safety and care about health, animal well-being, and the environment, among other things. We must be willing to engage in a dialogue with the public, to educate and inspire, to embrace and answer their questions in an honest, open manner.

Taking part in LEAF Open Farm Sunday (10th June) provides the perfect opportunity to show the public real farming and the pride in what we do day in, day out, and the skill, care and passion that goes into everything we do.

Our research shows the experience of visiting a farm on LEAF Open Farm Sunday is a powerful force for change. 86% of last year’s visitors told us that they learned something new on the day, and four months on, 91% were more appreciative of the work farmers do and 89% said they felt more connected to the farmers that produce their food.

Authentic transparency can transform our relationship with the public, reducing fear and creating a platform for building trust. So we need to take time to show the public face to face what farmers do, explain why we do it, answer their questions and bring to life the benefits of British farming. Hundreds of farmers do this very successfully every year on LEAF Open Farn Sunday, but to have greater impact we need more farmers to host an event for farming’s annual open day.

All farmers can take part. Whether your event is a simple farm walk or a full open day; a private invitation only event, or open to the wider community: it is up to you the type of event you host. The important thing is taking part. Together we can achieve so much and reach out to far more than the 2 million people who have visited events since the first Open Farm Sunday in 2006.

I am delighted that, to date, more first-time host farmers than ever before have registered to open on 10th June - to increase our impact further we need more… so please take a moment, visit www.farmsunday.org, read our case studies of last year’s first-time host farmers, find out what is involved and the free support available. 

Opening a farm does take time and planning, but it is so worth it - not just for the individual farm but for the whole industry - because if we don’t take time to tell our story, who will?

Yours sincerely,

Annabel Shackleton

LEAF Open Farm Sunday Manager

To read the full letter click here.

Back to news

Sign up to our mailing list(s)

You are now subscribed!

You are signed up to the mailing list(s) you selected.

If you no longer wish to receive emails from us, every email we send contains a link at the bottom allowing you to unsubscribe with one click. Privacy Policy.

Already have an account?

If you are already registered on this site, or you have an existing myLEAF account, then please log in below.

To register or edit your Open Farm Sunday or Open Farm School Days event you will need an account. Privacy Policy.

Log in

Forgot password?

Don't have an account?

Not to worry, you can create an account by clicking the button below. Privacy Policy.

Create Account

Create an account

Creating an account is quick and easy. Simply enter your details below and we'll send you a username and password by email straight away.

To register or edit your Open Farm Sunday or Open Farm School Days event you will need an account.

Your new account details will log you into both Open Farm Sunday and myLEAF. Privacy Policy.

Back to login

Account creation complete

Please check your email for a message containing your new username and password.

You can use these details to log into both Open Farm Sunday and myLEAF. Privacy Policy.

Once logged in to myLEAF for the first time, it is advisable to change your password to something memorable via the 'My Profile' page.

Back to login

Forgot password

Back to login

Forgot password

Details of your account have been sent to your email address.